South Georgian Bay Tourism


South Georgian Bay Tourism Organization Innovates for the Future

Formally known as the Georgian Triangle Tourist Association, Visit South Georgian Bay, the region’s most experienced tourism organization, is reinventing how it does business to better reflect visitor needs in a booming tourism economy.

Now boldly called South Georgian Bay Tourism, it will be positioned as an industry first, Destination Education Organization (DEO). Its role will be to enhance the visitor experience through seamless connections between visitors and the region’s highly unique products and experiences. The South Georgian Bay DEO will become the regional seal of quality as the destination information authority for visitors.

South Georgian Bay Tourism will fulfill its DEO role through:

• Member Education- informing tourism related businesses and regional municipalities about best practices, emerging trends, as well as ways to increase economic impact and visitor satisfaction
• Route Education- helping visitors find their way around and find the great local gems
• In-destination Information Distribution- developing and disseminating digital and printed content
• Storytelling- creation of ‘best ofs’, top 10’s and bundled niche experiences for sharing via social media
• Partnership Development- identifying opportunities for businesses to bundle their products and services to create new, unique experiences


All projects will continue to be conducted in collaboration with the business community, municipalities, counties and regional tourism officials.

Mylisa Henderson, South Georgian Bay Tourism Board Member and Director of Sales and Marketing at Scandinave Spa states: “Our region has grown and visitor needs have changed, so we seized the opportunity to create a robust organization that can add real value into the regional tourism economy. Our brand promise is simple: To gently nudge and guide visitors within the region to seize their day by discovering unique places, activities, experiences and people.” “We want to become the go-to source for motivational in-destination information” says Henderson.

The organizational reinvention was an in-depth eight-month process completed with the assistance of BC Hughes, a locally based destination development company.

South Georgian Bay Tourism just launched a new, more contemporary and cohesive brand image, positioning it as Ontario’s Four-Season Playground. A new website is also coming soon. It will focus on highlighting key regional tourism events and festivals, as well as making it easier for visitors to discover the region’s remarkable towns and villages. Every season will bring a fresh look and new stories to the website and social media channels, helping local tourism operators and related businesses highlight their unique offers and experiences.

South Georgian Bay Tourism is governed by an eight-member Board of Directors, with public and private sector representation from the regional tourism industry. It is a membership based organizational with additional financial and in-kind support from local municipalities, counties, and the regional tourism organization.



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