Province of Ontario Main Street Revitilization Initiative


Looking back to the last major downtown revitalization effort in Downtown Collingwood. The province has made more money available to communities for downtown upgrades.


Collingwood To Receive $55,000.00 From The Fund

The Province of Ontario’s Minister of Economic Development and Growth Steven Del Duca was in Simcoe County on Wednesday March 14th to talk about provincial money available to municipalities looking to upgrade downtown districts.


The Provincial Government has created a one million dollar initiative that will make funds available to Simcoe County communities for use in downtown revitalization projects.

Del Duca made the funding announcement while visiting downtown Midland.

“Our Provincial Government is investing up to one million dollars in Simcoe County through the new Main Street Revitilization Initiative. “

In a prepared news release, Del Duca said investments that support small businesses and main streets will help communities be better positioned to attract investment, create jobs, and grow their local economies.

Simcoe County Warden Gerry Marshall attended Wednesday’s announcement by the Minister of Economic Development and Growth. Marshall says main streets are the heart and soul of small town Ontario communities.

“They represent and showcase our local merchants, artisans and entrepreneurs. Investments that help smaller municipalities revitalize our main streets are critical. We are grateful for the significant investments being made by the Ontario government.”

Jeff Leal, Minister of Agriculture, Food and Rural Affairs said the province is working with municipalities to enhance and revitalize their downtown and main streets through improvements such as the installation of pedestrian crosswalks or landscaping.

“Municipalities can also direct funding to local businesses to improve the appearance of their storefronts by installing lighting or new signage.”

The initiative is an effort to improve local economic development efforts in communities throughout Simcoe County and throughout the province. In doing so, the Main Street Revitilization Initiative hopes to produce spinoff benefits to help meet the needs of small business operators and help to create employment opportunities.

The Town of Midland is eligible to receive up to $50,328 as part of the Main Street Revitalization Initiative.

At the March 26th meeting of Collingwood Council, Martin Rydlo, Director of Marketing and Business Development, announced Collingwood will receive $55,000.00 from the fund. Rydlo said he would be participating in a March 27th conference call to be further briefed on the details on how the money will be dispersed.
Quick Facts

• Ontario is investing up to $26 million in the Main Street Revitalization Initiative, which will be administered by the Association of Municipalities of Ontario and its rural arm, the Rural Ontario Municipal Association.

• This initiative is part of a $40 million investment over three years in the Main Street Enhancement Fund, which will help strengthen small businesses in downtown and main street areas and enhance the digital presence and capabilities of small businesses through increased access to digital tools like e-commerce.

• The revitalization initiative expands upon and complements the Downtown Revitalization Program that supports main street revitalization in rural areas.

• Funding will be allocated to municipalities based on population size, using the most recent data from the 2016 Statistics Canada Census of Population.

• The formula includes an adjustment for those municipalities that have fewer than 25,000 residents. This adjustment ensures that small communities are provided an appropriate level of funding where their population figures would otherwise limit their respective funding allocations within the parameters of the program.

• About one-third of Ontario workers are employed by small businesses, which are businesses that employ less than 100 paid employees.

• To strengthen Ontario small businesses, the province is providing more than $500 million over three years in new initiatives that include lowering the small business tax rate by 22 per cent from 4.5 per cent to 3.5 per cent, investing in youth employment, providing support for downtown main street businesses and reducing red tape.



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