A familiar face has a new look in Historic Downtown Collingwood. Loblaws is now Loblaw Great Food. Visitors to Downtown Collingwood were invited to experience how Loblaw Great Food has made grocery shopping even more exciting. The store has a fresh new look, and to celebrate, Fresh Food Ambassadors were on hand Friday March 28th, Saturday March 29th and Sunday March 30th to meet customers and to offer free samples at the many tasting stations situated throughout the store. The new-look store is promoting a new "customer-centric retail experience," offering new "meals to go" for people in a hurry, a promise to deliver the freshest produce possible, expanded options at the in-store bakery and more than 350 varieties of local and international cheese.